The primary focus of the project is to enhance productivity of existing bovine population by increasing Artificial Insemination coverage through establishment of Multi Purpose Artificial Insemination Technicians in Rural India (MAITRIs) to deliver artificial insemination services at farmers doorstep on self sustainable basis through collection of cost of goods and services. Benefit of the project directly accrue to 90958 educated rural youth and about 8.12 crore farmers engaged in dairying will get indirect benefit in terms of increased productivity and milk production.